PAY
IT FORWARD MOVEMENT TAKES NATION BY STORM
The movement has been jerky at times, less like a
locomotive than The Little Engine That Could. But
social change is rarely fluid. With stops and
starts, it builds momentum only after enough
people are on board, and then only slowly.
Such
is the case for the Pay It Forward project, a
pyramid scheme of sorts evolving from fiction: Do
something significant to help three people, then
ask each to repay the favor by doing something
significant for three others, suggests Pay It
Forward the book, the 2000 movie and now the
budding social movement. Three distinct favors
become nine become 27 become 81 become 243 .... on
and on until the human chain of goodwill breaks
into a chorus of We Are the World or some
similar sunny metaphor.
Thus
goes the theory, idealistic in concept.
"It
takes someone's spirit and enthusiasm to keep it
going, however, and unless someone can do that, it
sometimes gets put on the back burner," says
Louise Koenig, principal of Northern California's
Hill Middle School. The school was home two years
ago to the very first — and short-lived — Pay
It Forward project, which coincided with the
release of the Catherine Ryan Hyde novel and had
sixth-grade students there combusting with
enthusiasm for one semester.
Hill's
Amanda Jones, now 13, whose family made cranberry
cakes for a half-dozen of their neighbors in
Novato, likes the potential. "If people paid
attention to it, it could really change the
world," she says. "They think about it
— and then they just don't ever do it."
But
what began several years ago as an epiphany for
Hyde, and developed simultaneously two years ago
into a book (Pocket Books, $7.99) and movie, has
legs today. Encouraged by Hyde's non-profit Pay It
Forward Foundation, based in Cambria, Calif., the
project is being fostered in ways small and large
in such distinct places as Louisville, Ky., Boca
Raton, Fla., and Medford, Ore., and cities in
Thailand and Australia.
On
Nov. 16 in the nation's capital, Hyde's
foundation, in partnership with the
Washington-based non-profit Caring Institute, will
present its first $2,000 Caring Institute National
Pay It Forward Awards to a school and a student.
Hyde,
meanwhile, is working like a circuit rider to
spread her gospel globally.
To
kids at the Jetty Youth Center in New South Wales,
Australia, who promised as a group to Pay It
Forward after seeing the film this summer, Hyde
sounded the charge. "Don't listen to any
grown-up who says the world just is this way or
just is that way, and there's nothing you can
do," she wrote to them in an e-mail.
"Tell them the world will soon belong to your
generation, and you can have any kind of world you
choose."
On
Hyde's Web site (www.
payitforwardfoundation.org), the movement can be
tracked in random e-mail postings, usually upbeat
and optimistic: "I paid it forward at a
McDonald's." "I paid it forward to the
homeless." "Paying it forward with used
cars." "It could change the world; I'll
do it in Thailand."
Like
the philanthropy needed to drive its exponential
math, Pay It Forward, it seems, is developing a
life of its own. In Boca Raton, retired Palm
Beach Post columnist Ellie Lingner and her
physician husband, Charlie Bender, are giving away
500 bumper stickers that read "Let's All Pay
It Forward."
"Somebody
is behind me at every traffic light, so let them
think about it," Lingner says. "They may
laugh. They may hate it. They may think, 'What an
idiot.' "
Or,
like a stranger in the parking lot of a video
store and friends at a Labor Day cookout, they may
ask Lingner about this Pay It Forward thing and
request a bumper sticker.
"We
just have to reach a critical mass for it to
become evident," Lingner told the Pay It
Forward faithful on the foundation's Web site.
During
a Columbus Day celebration in October, the Rogue
Federal Credit Union in Medford will show Hyde's
film to its employees and hand out 1,000
quarter-sized brass coins imprinted with "Pay
It Forward Favor" and the Web address for
Hyde's foundation.
"It's
not hard to explain," says event coordinator
P.J. Johnston of Rogue. "Just do something
nice for three other people" and pass along a
token.
About
230 miles north, a mayoral proclamation has dubbed
Salem the "Pay It Forward City of
Oregon." During the September launch of its
Pay It Forward campaign, the city gave away kits
explaining the concept to businesses and schools.
In November, Hyde is scheduled to speak to
students at the city's six high schools.
In
Louisville, an assignment that began two years ago
with a class of Fairdale High School English
students reviewing Hyde's book online for Barnes
andNoble.com has grown this year to include
service for the school and community.
Teacher
Steve Johnson says the students are excited by it,
but like many students who encounter Pay It
Forward, two questions stump them: "They're
asking, 'What can I really do? ... What do I
really have control over?' "
Encouragement,
persistence
Similar
to California's Hill Middle School, where students
created an animated video and handmade brochures
to explain the idea, enthusiasm is tempered by
skepticism.
Hill's
Dylan Valentino, 13, has planted flowers around
the school, helped paint the district high school
and donated a few hours of babysitting. But when
it came time to explain the concept and generate a
chain reaction, the dominoes just never fell.
"Which is really disappointing in my point of
view," she says. "But I still want it to
work."
It
can, with encouragement and persistence, Pay It
Forward followers maintain.
Upon
returning home from watching the movie with two of
her 10 grandchildren, Boca Raton's Lingner
received a phone call from a distraught friend in
Vermont. Lingner and her husband opened their
house to the friend, who stayed for two months.
Afterward,
Lingner, who had been visiting her grandchildren
in Georgia when she saw the movie, sent them an
e-mail:
"Grandma
just started paying it forward. How about
you?"
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